- All people posses mental collections (Schema's) of possible behaviors that can be used in carious situations
- If they come into contact with meditated content that coincides, that schema is reinforced
- The mental schema then becomes increasing entrenched
-The meditated violence is rewarded
-Occurs within a reinforcing context
-The violent character is glamours
-The violent character is a role model
-The violent character is similar to the viewer
-If violence is seen as entertaining
- Everyone has an organized knowledge of how to think about something or how to act in a certain situation
- Some people create schemas from what they see on television or on the internet
